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Switching of Video-on-Demand services (-)

Dear Sir or Madam,

thanks for your interest in this survey. As part of a research project, we aim to understand why subscribers switch from one Video-on-demand (VoD) service (e.g. Amazon Prime Video) to an alternative VoD service (e.g. Netflix). As mentioned in the MTurk description, we only seek for participants who switched to an alternative VoD service in the past three months, but now want to switch back to the previous one (e.g. switch back from Netflix to Amazon Prime Video).

It takes around ten minutes to complete the survey. At the end of the survey, you will receive a code which you need to copy and paste into the text box in MTurk. The code is only displayed if you pass the attention and screening questions, so we do not need to decline your work and your rate of successful hits stays high. The survey is anonymized and will only be used for scientific work.

We appreciate your help.

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.